“We began to work on our packaging, and we understood that we needed to make something which wasn’t about remaining poured, but which could be consumed the way bottle water was,” Swanson reported. “We created an ergonomic package that consumers would choose to drink outside of, and released in 2016.” https://wateringabletop.tech.blog/2025/02/26/gable-top-box-unveiling-gabletop-paks-sustainable-advantage/