Innovation takes place at non-tech organizations too. In this particular vintage case from the early 2000s, Colombian coffee business owners try to revive Colombia's renowned Juan Valdez brand name during the age of Starbucks. How can the performance attire corporation go into unfamiliar market segments--without shedding contact with athletes? https://juliusbmrfi.ssnblog.com/33395091/rumored-buzz-on-case-study-solution