Digital signage performance is often discussed in terms of data. Playback logs and system metrics provide useful insight. In real environments, human response shapes outcomes. A screen can be active, still be ignored. Understanding this gap supports better planning. Digital signage works best when it aligns with how people behave. https://andrewroutinenotes.thelateblog.com/40022797/thoughts-on-the-role-of-digital-signage-at-work